The rant really only applies to big corps. If you're a small company (like a 2 or 3 person startup, ie. the HN crowd), then you are the face of the company doi

The rant really only applies to big corps. If you're a small company (like a 2 or 3 person startup, ie. the HN crowd), then you are the face of the company doing the tweeting/blogging/whatever. Sure, don't fool yourself that your couple hundred followers really care all that much, but it's cheap and easy marketing, and sometimes you get a bite.