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That might be true if the only segment of the PC market left was the low-end, but that's just not the case. There's still masses of high-end PCs sold to softwar
by stupidcar 10y ago
That might be true if the only segment of the PC market left was the low-end, but that's just not the case. There's still masses of high-end PCs sold to software developers, video and graphics creatives, and gamers. And there's still masses of mid-range PCs sold to businesses, government, and schools.
It's not that Apple doesn't play in these markets. The Mac mini is their offering for the mid-range, for example, and the iMac and Mac Pro are for the high-end desktop market. But as the article points out, they have left these products without updates for years, at precisely the moment they should have been capitalising on their brand momentum and the rest of the industry's problems.
- qw 10y agoOne area that deserves more attention is the office. Not every company wants to buy both an iMac AND a MacBook for each employee, so they end up with a mess of cables that has to be connected to a MacBook every morning. Why haven't Apple made a decent docking solution yet?
- pmontra 10y agoIt happens that companies buy from Apple but Apple's primary market is consumers. I think Apple really doesn't have interest in that kind of specialized enterprise products. Maybe a third party could work on it as they do on connectors.