I genuinely don't understand the point of this article. It seems to be that, because technology companies are partnering with businesses in other industries, th

I genuinely don't understand the point of this article. It seems to be that, because technology companies are partnering with businesses in other industries, they're somehow betraying the "disruptive" culture of the technology industry. Is it so hard to believe that you might want to partner with GSK for bioelectronics research? Regardless of your opinions on GSK or the pharmaceutical industry in general, where else would you find that many scientists and researchers who can actually do the work? Sure Google could set up a recruiting blitz and try to raid the pharmaceutical industry, but they have little to no expertise as it is (I assume), so why wouldn't you want to work with someone who does? Same thing with Chrysler. Why would Google want to start out in the automotive industry with a huge capital outlay to build a factory, staff it, etc.? Sure, if these things take off and there's real money to be made, maybe it makes sense to take the work in-house, through development or acquisitions (e.g. Motorola), but I don't know why it's somehow "bad" to partner with companies who have expertise you don't.