Is it just me or is the scope of what's considered "clickbait" expanding exponentially? I don't see how this is clickbait. How and to what degree we record hum

Is it just me or is the scope of what's considered "clickbait" expanding exponentially? I don't see how this is clickbait. How and to what degree we record human communication has a direct impact on what's remembered as history. The headline isn't exaggerating.