The Paradox of Choice. Excellent book. Also Ted talk. https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice https://www.ted.com/talks/barry_schwartz

The Paradox of Choice. Excellent book. Also Ted talk. https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_c...