Here are Joel's 5 Steps: 1. Remember to plan and prepare. What’s your action plan? What are your goals? What are you trying to do? Do that planning and prepara

Here are Joel's 5 Steps: 1. Remember to plan and prepare. What’s your action plan? What are your goals? What are you trying to do? Do that planning and preparation. 2. Clarify your story or message. 3. Create a message map to help you stay consistent with how you’re communicating. Having a message map will help you In conversations like this. It will help as you’re preparing presentations, sending e-mails, or writing blog copy. Clarifying your story and your message really is critical. 4. Assemble the right materials. Do you have a press kit in place? Do you have a nice professional bio? Do you have a fact sheet on your company, product or service? Have those materials ready. Then, when a reporter says, “Can you send me more information?” You can answer, “Here it is.” Reach out to the media to book interviews and other opportunities. If you have prepared for opportunities, doors will open. 5. Leverage your results. Use media placements to fuel your marketing efforts.