By what standard? Monetization? Can you show that international traffic monetizes at 25% US? One of the problems with Fred's sample is that those are all free

By what standard? Monetization? Can you show that international traffic monetizes at 25% US? One of the problems with Fred's sample is that those are all free services. When money is involved you find your populations don't trend like that at all (as Fred should know). Let's ignore that for a moment. Three of the top four international users of Google are BRIC countries. BRIC has a per capita GDP of about 7% US. At that level they probably monetize well below 7% US. If I have a hard time making ends meet am I going to spend the same proportion of my income on virtual Facebook gifts as you? Now ask yourself, if you run AdWords, do you want to pay the same price for a click that comes from India? Or perhaps you are suggesting foreign countries matter more because they have more people? Not much of a conversation there.