Astute observation -- I wasn't aware of their competitive advantage, though I did understand them to be doing well (other than having the best jingle in their c

Astute observation -- I wasn't aware of their competitive advantage, though I did understand them to be doing well (other than having the best jingle in their commercials). But there are two passages that stand out to me from the mainichi article > ２位以下のコンビニチェーンの顧客がセブン−イレブンに流れていることがわかります。 > 今後、国内の個人消費支出の大きな伸びは期待できないでしょう。「このチェーン店の、この商品が好き！」と消費者から思われ、選ばれ続けることが、コンビニ各社が成長するために不可欠の条件となりそうです。 7-11 has done excellently against its competitors, stealing their customers away. But the industry as a whole has matured and has become a zero sum game. I would still contend that targeting the elderly as a growth segment that traditionally has not frequented convenience stores is an industry-wide growth bet that includes 7-11 as well.