3 ms·

Your comment seems to imply that 7-Eleven is in trouble, but it's still the biggest of the convenience store chains, which is why the other chains are consolida

by level3 10y ago

Your comment seems to imply that 7-Eleven is in trouble, but it's still the biggest of the convenience store chains, which is why the other chains are consolidating. I don't know about their profits, but revenue is growing year after year, and their number of stores is also increasing. If anything, it would be the other chains who might need to rely on the elderly more. [1] http://mainichi.jp/premier/business/articles/20150707/biz/00m/010/015000c http://mainichi.jp/premier/business/articles/20150707/biz/00... [2] http://www.sej.co.jp/company/suii.html http://www.sej.co.jp/company/suii.html

hkmurakami 10y ago
Astute observation -- I wasn't aware of their competitive advantage, though I did understand them to be doing well (other than having the best jingle in their commercials). But there are two passages that stand out to me from the mainichi article > ２位以下のコンビニチェーンの顧客がセブン−イレブンに流れていることがわかります。 > 今後、国内の個人消費支出の大きな伸びは期待できないでしょう。「このチェーン店の、この商品が好き！」と消費者から思われ、選ばれ続けることが、コンビニ各社が成長するために不可欠の条件となりそうです。 7-11 has done excellently against its competitors, stealing their customers away. But the industry as a whole has matured and has become a zero sum game. I would still contend that targeting the elderly as a growth segment that traditionally has not frequented convenience stores is an industry-wide growth bet that includes 7-11 as well.
- level3 10y ago
  I don't doubt that targeting the elderly as a growth segment would be a good idea for the entire industry. It's just that your original comment suggested 7-Eleven in particular was in danger, which didn't jive with my personal experience, so I looked up the numbers.
  - hkmurakami 10y ago
    So much for sacrificing precision for sensationalism and a nice sounding headline. ;) Chalk that one up to amateur copywriting.
kazinator 10y ago
7-Eleven Japan also owns 7-Eleven US, and I think elsewhere. When 7-Eleven in North America was in trouble in the early 1990's, the Japanese franchise bought and bailed them out.
deleted 10y ago
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by level3 10y ago

hkmurakami 10y ago

Astute observation -- I wasn't aware of their competitive advantage, though I did understand them to be doing well (other than having the best jingle in their commercials). But there are two passages that stand out to me from the mainichi article > ２位以下のコンビニチェーンの顧客がセブン−イレブンに流れていることがわかります。 > 今後、国内の個人消費支出の大きな伸びは期待できないでしょう。「このチェーン店の、この商品が好き！」と消費者から思われ、選ばれ続けることが、コンビニ各社が成長するために不可欠の条件となりそうです。 7-11 has done excellently against its competitors, stealing their customers away. But the industry as a whole has matured and has become a zero sum game. I would still contend that targeting the elderly as a growth segment that traditionally has not frequented convenience stores is an industry-wide growth bet that includes 7-11 as well.

level3 10y ago
I don't doubt that targeting the elderly as a growth segment would be a good idea for the entire industry. It's just that your original comment suggested 7-Eleven in particular was in danger, which didn't jive with my personal experience, so I looked up the numbers.
- hkmurakami 10y ago
  So much for sacrificing precision for sensationalism and a nice sounding headline. ;) Chalk that one up to amateur copywriting.

kazinator 10y ago

7-Eleven Japan also owns 7-Eleven US, and I think elsewhere. When 7-Eleven in North America was in trouble in the early 1990's, the Japanese franchise bought and bailed them out.

deleted 10y ago

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