3 ms·
> the theory that any-publicity-is-good-publicity Which, IMO, is a lousy theory. Publicity is supposed to serve an end. Publicity that does not do so is usel
by vonmoltke 10y ago
> the theory that any-publicity-is-good-publicity
Which, IMO, is a lousy theory. Publicity is supposed to serve an end. Publicity that does not do so is useless at best. Many circles of marketing seem to have turned publicity into an end itself.
- TeMPOraL 10y agoThe trick here is that people quickly forget the context but will recognize the brand the next time they see it. The "I know it from somewhere..." effect. That said, a lot of times if you see publicity for sake of publicity, there's someone there making ad-dollars on eyeballs. Here any publicity really is good publicity.