No web version isn't the killer for me, its the terrible design. The logo sucks, the app sucks, the colors are like Homer's makeup shotgun from the Simpsons. I

No web version isn't the killer for me, its the terrible design. The logo sucks, the app sucks, the colors are like Homer's makeup shotgun from the Simpsons. I downloaded it just because I always try new things. There isn't foresight as far as I see for username/URLification for web and its not focused on being photography of in progress life so its more like tumblr than it is instagram. It looks like another social network built by engineers. The ONLY thing it has going for it is the URL, hello.com.