For better or worse, the appearance of coming from a real person seems to be the trend in marketing automation. I think many people, especially outside of tech

For better or worse, the appearance of coming from a real person seems to be the trend in marketing automation. I think many people, especially outside of tech, believe they are interacting with a real person most or all of the time, when in reality, they only are during exceptions to common requests. But people like interacting with real people more than they like seeing "automated message blah blah". Related: The company is slipping my mind right now, but one startup changed their email name in automated messages from male to female and saw improved metrics as a result. https://en.wikipedia.org/wiki/Marketing_automation https://en.wikipedia.org/wiki/Marketing_automation