Another thing is that there is no way to %100 enforce this, so this gives the FTC the ability to pick and choose who is targetted. Seems ripe for corruption to

Another thing is that there is no way to %100 enforce this, so this gives the FTC the ability to pick and choose who is targetted. Seems ripe for corruption to me. I think a better service would be to provide a credibility rating service, where people can vote on a celebrities endorsement history. Though there's no money from fines in that.