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Is there any court precidence for cases of failure to disclose? Fraud is really a stretch... Consider puffery: https://en.wikipedia.org/wiki/Puffery https://en

• blowski 10y ago
  If Company A Laptops secretly paid Mr Celebrity to say he only uses Company A laptops, and then I buy a Company A laptop because I want to use the same brand as Mr Celebrity, then I could argue that Company A have engaged in deceptive marketing. If they are up front about having paid Mr Celebrity, it seems to mitigate that a bit, because it's clearly a 'puff piece' (as your link says) instead of claiming to be true. IANAL. Obviously. But that's my layman's take on it.
  • slang800 10y ago
    I would argue that it's your fault for trusting Mr Celebrity to give you good laptop recommendations. If Mr Celebrity's reputation isn't crippled by making a bad recommendation or two then you're picking the wrong people to advise you.
• sliverstorm 10y ago
  Are paid endorsements really puffery? Basketball players sponsored by Nike don't wear Nike shoes ironically. (A comedy advert, like the Terry Tate: Office Linebacker campaign, seems closer to puffery)