"If you know your LTV is $50, you can afford $50/click." This doesn't seem right. A click != a conversion If my LTV is $50 and my landing page gets a 10% conv

"If you know your LTV is $50, you can afford $50/click." This doesn't seem right. A click != a conversion If my LTV is $50 and my landing page gets a 10% conversion rate, then I can afford $5/click.