If the concept here is a social network which brings us closer to people who have similar interests and are geographically close to us then that is really cool.

If the concept here is a social network which brings us closer to people who have similar interests and are geographically close to us then that is really cool. But a couple things don't feel right to me. 1) No web app - honestly I'm over installing apps and being bound to my phone. You lost me here. 2) A bit of 'wall of text' explaining what this is and I appreciate that the orkut.com bit is heartfelt, but this is not the best way to pull me in. 3) No actual content from the network that I can browse on the web to understand through immersion (this is what is needed instead of or to supplement the about text). 4) 'loves not likes' - Without delivering on the other bullets here I didn't connect with the product and therefore this sounded tacky. 5) The best of the jots - makes me feel maybe this is instagram? It just feels that the product planner is checked out or there hasn't been much conversation with the market or something. I guess I'd understand a lot better if I installed the app and signed up, but not going to, I shouldn't have to jump through those hoops just to understand the product. Admittedly I am just an average curious passerby with a short attention span here so my $0.02 is worth just that, $0.02. But hello.com could be onboarding people a lot more effectively in my opinion. Hate to just parrot everyone else but having no web app is the root of all of these issues I think. Orkut was great and I'm over FB/Twitter, hope this does well.