> If it means they have to spend a few mllion dollars less on advertising Captain America 4 or Star Wars 8 or Fast and Furious 8 then so be it. It's not like t

> If it means they have to spend a few mllion dollars less on advertising Captain America 4 or Star Wars 8 or Fast and Furious 8 then so be it. It's not like they have "spend money on advertising" as a terminal value. They spend money on advertising because advertising makes money.