Bold move to launch it without a web frontend. I browsed the 'best of' gallery which looks nice, but I haven't seen anything yet that would entice me to grab my

Bold move to launch it without a web frontend. I browsed the 'best of' gallery which looks nice, but I haven't seen anything yet that would entice me to grab my phone and go through both a sign up and an app installation process. From the outside it looks like a Reddit meets Imgur type of application, perhaps like Pinterest. None of those have really strong communities in my opinion, not as strong as for example Facebook friends are. How are the community members connected to eachother?