I've separated my campaigns into CPM on the content network, and CPC on the search network. My CTRs range from 0.5%-2.5% on Search, and 0.03%-0.3% on Content.

I've separated my campaigns into CPM on the content network, and CPC on the search network. My CTRs range from 0.5%-2.5% on Search, and 0.03%-0.3% on Content. (Avg Pos is 2.6 on Search, 1.2 on Content)