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Sounds like I need to work on my ad copy. My CTR is less than 0.3%. One of the things I am doing that I thought was clever, but perhaps, not so much, is inclu
by cryptnoob 17y ago
Sounds like I need to work on my ad copy. My CTR is less than 0.3%.
One of the things I am doing that I thought was clever, but perhaps, not so much, is including my price in the ad copy, on the premise that I don't want to pay for clicks from people who aren't willing to buy. Perhaps that's optimization that's better left for another day, however.
- patio11 17y agoThat works for some people and has a negative effect for other people. I'm in group #2. Test test test. You may already know this, but on the off chance you don't: if you match words in the query in your title or text, Google will bold them for you, which tends to increase CTR something fierce. You can do this with dynamic insertion ("Google it") or by organizing your ad groups in a thematic fashion, which is something you should be doing anyhow. Pretend you're a pet store. If you dump everything into one ad group and write generic copy, it will typically not get bolded. If you segment your ad groups well, words about dogs in group Dogs match ads about dogs (thus bolding the ads), words about cats in group Cats match ads about cats (thus bolding the ads), etc. Plus since folks are in a searching mood you should make it abundantly clear that you have exactly what they are looking for. (Goes for the landing page, as well.)
- bemmu 17y agoI've seen that advice about maintaining several ad groups before, but I'm still a bit skeptical. I've assumed ad groups are just an internal convenience tool for advertisers and that all the ads get dumped into the same auction in the same way in the end. Has it been shown somewhere that Google really uses information about your groupings when it displays the ads?