So, now that FB has "muscled-in" into the lives of most consumers, it is in a strong position to employ the classic protection racket with the producers. Busin

So, now that FB has "muscled-in" into the lives of most consumers, it is in a strong position to employ the classic protection racket with the producers. Businesses that do not engage with FB or do NOT pay FB "protection money" will see a gradual drop in their consumer engagement online. FB will gladly "nudge" the consumers in the direction of the businesses who pay FB.