7 ms·
clearly you're not familiar with the advertising industry Target was able to use credit card purchase data to find out a girl was pregnant and send out marketi
by thoughtPolize 10y ago
clearly you're not familiar with the advertising industry
Target was able to use credit card purchase data to find out a girl was pregnant and send out marketing content, before her father knew she was pregnant...back in 2011.
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=0 http://www.nytimes.com/2012/02/19/magazine/shopping-habits.h...
- MichaelGG 10y agoThey used their OWN data. I.e. purchases in their store. They buy other records to supplement. Can you point me to the quote in that article that says Target buys a list of purchases _from other merchants_ via the CC processor?