I love the mindset of this founder for utilizing this tactic. I'm okay with it as long as the LTV exists. Reddit faked comments in the early days. SocialCam

I love the mindset of this founder for utilizing this tactic. I'm okay with it as long as the LTV exists. Reddit faked comments in the early days. SocialCam juiced user invites before Apple banned the practice. I see this as no different. I do however believe they should have outsourced the calls more efficiently utilizing something like upcall.com. This founder believes he has the vaccine of sorts to a ton of waste and if the result is a product that will reduce consumption because it's environmentally friendly, I'm okay with him being a bit vicious with it. Also for QC, you usually buy a statistically small number of units. You can't do this type of fake demand tactic though without letting the investors know. I think that's murky territory. Homejoy did something similar buying fake reviews and juicing yelp reviews. So there's always a fine line, really it's important to make sure you have lifetime value on the product.