I'm not so sure. It is obviously fraud, and couldn't appear not to be that way for the perpetrators. So if they only face fines it makes sense for them to we

I'm not so sure. It is obviously fraud, and couldn't appear not to be that way for the perpetrators. So if they only face fines it makes sense for them to weigh up the potential gains against losses - and its not just flat cash. On top of that bear in mind that high sales figures will allow them to grow faster - you can't fine growth very easily.