FWIW BuzzFeed insists they don't do clickbait because they don't over-promise on expectations (the second requirement listed in Facebook's post). > Most clickb

FWIW BuzzFeed insists they don't do clickbait because they don't over-promise on expectations (the second requirement listed in Facebook's post). > Most clickbait is disappointing because it’s a promise of value that isn’t met — the payoff isn’t nearly as good as what the reader imagines,” Patel said. “BuzzFeed headlines pay off particularly well because they actually make fairly small promises and then overdeliver. https://www.buzzfeed.com/bensmith/why-buzzfeed-doesnt-do-clickbait https://www.buzzfeed.com/bensmith/why-buzzfeed-doesnt-do-cli...