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How is this different from other guerrilla marketing tactics? If I'm a small company just starting operations, of course I'll do whatever I can to make myself l
by coverband 10y ago
How is this different from other guerrilla marketing tactics? If I'm a small company just starting operations, of course I'll do whatever I can to make myself look to be more in-demand. Not defending the accounting or payment/expense irregularities, but if they were only spending a small amount that could otherwise be spent on advertising, I would consider this an effort to help them take off in the marketplace.
- WhitneyLand 10y agoThey lied to investors about it and won financing based on the results of falsified sales data.
- coverband 10y agoI'm not endorsing fraud, but if they spent only $77K (or twice as much) to carve their product some shelf space against Kraft or Conagra with their billion-dollar marketing budgets, I would look at their action in a different light. Without knowing the true intent and just based on the limited info presented in the article, IMHO, this is not in the same league as what Theranos was doing.
- tssva 10y agoThey have shown themselves to be deceitful, so how can you have any trust in that $77K number?