They have placed themselves on the wrong side of the line between growth hacking and actionable fraud. Worst yet, when Josh Tetrick (CEO) was called out on it,

They have placed themselves on the wrong side of the line between growth hacking and actionable fraud. Worst yet, when Josh Tetrick (CEO) was called out on it, he tried to justify it rather than coming clean and promising not to do it again. He'll be lucky not to be sued by investors since funding was granted based on falsified data.