There isn't that much to learn. Entering a growth market early and appealing to beginners can get you a lot of traction and mind-share. Being easy to get star

There isn't that much to learn. Entering a growth market early and appealing to beginners can get you a lot of traction and mind-share. Being easy to get started with is better than being easy to use overall because of human cognitive biases. You can coast on that initial traction for a long time and remain successful because people will become "fans" and tie their ego to the tools, especially if they started using it very young. No one gives a shit about security. Success does not have to be correlated with providing value if you target the less informed.