> This should be a very attractive market to target for a small startup. Don't call it "a small startup". A "small startup" in Mac software terms is some guy,

> This should be a very attractive market to target for a small startup. Don't call it "a small startup". A "small startup" in Mac software terms is some guy, or two guys, or three guys ("indie developers") who apply for an LLC online and then publish the app. I'm pretty sure this will also apply to the iPhone. A startup in the sense of YCombinator is overkill for this type of stuff. It's arguably necessary for a web app to be backed by seed funding, due to the large numbers of things that need to be kept track of and pulled off. It's definitely necessary for some app that relies on corporate deals to be a startup backed by funding. Why would indie developers working on an app waste time moving to Cambridge/Silicon Valley and doing demos to get bought out by Google / have excessive amounts of money get pumped into them by later stage investors? Sure, dinner with the other founders is nice, but is it all worth the resulting obligations (keep running the startup and doing nothing else, accept investments, get big or get bought out, etc..) If there's something I'm missing, can someone weigh in on what the point would be? That said, I can't wait to get my hands on the SDK, and am using nothing else in the meantime. I want to get my foot in the door as soon as possible.