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I remember reading an article a while back about BMW attempting to use location information to display ads for certain stores on the integrated display (iDrive)
by Unklejoe 10y ago
I remember reading an article a while back about BMW attempting to use location information to display ads for certain stores on the integrated display (iDrive). They even talked about using the weight sensor on the seat (for the air bags) to determine if there was a child in the car or not so that they could optimize the ads.
I can't seem to find a link though. Apparently, the idea was scrapped due to negative publicity, but who knows...
I do know that my car (2011 BMW) has a GSM telemetry link that is in periodic communication with their dealer network, even well after the warranty expired. I get calls all the time from my local dealer saying that my "car called in requesting service". I would normally call BS, but this always occurs after the service light comes on (I change the oil myself and sometimes forget to reset the oil life system).