This could be really unfair to startups, depending on how hard it is to become a "partner." Like, it'd suck to have your more well-financed competition (who ha

This could be really unfair to startups, depending on how hard it is to become a "partner." Like, it'd suck to have your more well-financed competition (who happens to be buying lots of ads on Facebook) get the ability to automatically link up your friends as soon as you visit their site.