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I don't see how you can say that it would clearly be more effective when digital advertising is data driven.
by Trundle 10y ago
I don't see how you can say that it would clearly be more effective when digital advertising is data driven.
- nitrogen 10y agoThat doesn't mean the conclusions drawn from the data are correct.
- ansgri 10y agoI'd presume measuring effect of several months' delay wold be a nontrivial experiment.
- TeMPOraL 10y ago> digital advertising is data driven Data-driven off the cliff. Keep in mind that most people in marketing are clueless about statistics, scientific method and any kind of rational reasoning. Same is true for their customers. You've got people knowing shit who write reports containing bullshit, which are read by people knowing shit, and since no one can actually verify if any of that is meaningful, everyone is happy and money flows around. And the people making tools for analytics actually exploit that too, since they're in competition with one another (see e.g. popular A/B testing tools encouraging you to reach a wrongful conclusion that your intervention worked - which makes you happier about using the tool). Advertising industry is rotten to the core.