When they tell you that failing in business isn't all it's cracked up to be, you might wonder why they needed to point that out—after all, who thinks failing is

When they tell you that failing in business isn't all it's cracked up to be, you might wonder why they needed to point that out—after all, who thinks failing is something to be proud of? Welcome to Silicon Valley. Nonsense. Nobody in Silicon Valley thinks failing in business is something to be proud of. People here tend to think that trying to start a business is something to be proud of, and that failing isn't (usually) something to be ashamed of. That's completely different.