I don't understand this either. It's not up to companies to "be the change they want to see in the world". To me, this behavior is nothing but a ploy. No succes

I don't understand this either. It's not up to companies to "be the change they want to see in the world". To me, this behavior is nothing but a ploy. No successful company invests money to get the second, third, fourth, etc best return possible. If anything, it's an insult to the minorities; they only hire them because they are a minority and they fill the minority quota, not necessarily because of their ability.