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If you are at a fairly early stage in your start-up (< 1 year), I would suggest you focus on your product and ONLY on your product. Forget marketing, addictiven
by ashu 19y ago
If you are at a fairly early stage in your start-up (< 1 year), I would suggest you focus on your product and ONLY on your product. Forget marketing, addictiveness, virality. Figure out what is the core value you want to provide to users and just focus on that the hardest. Make your product the absolute best that can be.
Within your product, do the most important thing your users need or you think your users need. (The former is better if you have a significant user base.) If that thing is billing, do it, else postpone it. Don't think about what will cause a media splash, or what is "cool". Stay focused on what people want.
If you have been live / launched for quite some time, marketing, addictiveness and virality become somewhat more important, but from your question, I suspect that isn't yet the case.
- skmurphy 19y agoBijoy Goswami, the prime mover behind the Bootstrap Network http://www.bootstrapnetwork.com/ http://www.bootstrapnetwork.com/ has an approach he calls "Demo Sell Build" that recognizes that most of the risk in a startup is not technology but market. I agree with "figure out the core value you want to provide users" but I would give short presentations or briefings (e.g. one page handout, one slide, one HTML mockup page) to make sure you've nailed it before developing the full app. Bijoy goes into more detail on his model in the "Bootstrap Bootcamp Fall 2007" DVD here http://www.amazon.com/Bootstrap-Bootcamp-Fall-Bijoy-Goswami/dp/B000VHSPF4 http://www.amazon.com/Bootstrap-Bootcamp-Fall-Bijoy-Goswami/...