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How do they define cold email? If someone you know gives me your email address, and I don't tell you how I got it, is that illegal? Can you only email people wh
by the_watcher 10y ago
How do they define cold email? If someone you know gives me your email address, and I don't tell you how I got it, is that illegal? Can you only email people who have actively given you an email address? This seems very unlikely, and extremely hard to enforce.
- chinathrow 10y agoYou even need consent and proof of it. Cold email can't have that consent... http://www.selligent.com/blog/inspiration/think-differently-when-emailing-germany-switzerland-and-austria http://www.selligent.com/blog/inspiration/think-differently-...
- the_watcher 10y agoThis is for email marketing, not cold emails. Email marketing refers to using automated systems to send emails to a list. A cold email is a human sending an email individually. They might use a template or software to aid in creation, but each email is sent to an individual separately. You might think that this sounds identical, but it isn't.
- chinathrow 10y agoNot true. That is an excuse of any spammers out there. Edit: Check my posts - I am talking about Europe not the US. Cold emails are against UWG in Germany.
- the_watcher 10y agoIt is true, no matter how many times you claim that it isn't. Can you name one single salesperson who has ever been prosecuted for this? Active consent is required for email marketing in the US too. It's not required for me to send a cold email to someone whose email address I acquired (or could guess).
- antisthenes 10y ago> Can you only email people who have actively given you an email address? While soliciting them with offers or advertising, yes. Anything other than that would be sheer lunacy, frankly.