So it was a total growth viral sign up tactic. To secure 250K users, they offered 20K shares or something like that. To sign up, you had to tweet, fb share, e

So it was a total growth viral sign up tactic. To secure 250K users, they offered 20K shares or something like that. To sign up, you had to tweet, fb share, etc.... 250K users in queue enabled them to do a lot of things, but in many senses it may have been a false proxy.