What asset does Jet have that it is worth anything close to $3bn? Loyal users? Nope. Their version of "prime" is the proverbial pig in a poke, as you need to b

What asset does Jet have that it is worth anything close to $3bn? Loyal users? Nope. Their version of "prime" is the proverbial pig in a poke, as you need to buy that one before you can actually figure out if you like to become a longstanding customer (experience, logistics, price/value, positive surprises). Most users are just the coupon cutters who will switch to whatever next crazy person is offering loss leaders. A strong brand? Plastering NYC subways without having launched does not mean a viable brand. Also they nowadays focus pretty much only on performance marketing. So nope. Strong technology? Meeeh... The rationalization at Walmart HQ probably is that with Walmart's purchasing muscle they might improve the unit economics a lot. But why buy a flash in the pan in the first place...