3 ms·
I wonder if the author has ever been to the Nordics (Sweden specifically)? I would argue IKEA (and Swedish design) has largely to do with the sterile aesthetics
by mbesto 10y ago
I wonder if the author has ever been to the Nordics (Sweden specifically)? I would argue IKEA (and Swedish design) has largely to do with the sterile aesthetics of minimalist living and local coffee shops.
- ktRolster 10y agoThe author mentioned the idea that Ikea is what is spreading the aesthetic: But the similarities went beyond mass-production [like Ikea]. The ideal Airbnb is both unfamiliar and completely recognizable: a sprinkling of specific cultural symbols of a place mixed with comprehensible devices, furniture, and decoration. "It’s funny how you want these really generic things but also want authenticity, too,"
- pluma 10y agoIt was always my impression that the "startup" look had more to do with limited finances and cheap IKEA furniture (compared to significantly more expensive designer furniture) than with some kind of desire to look like everyone else.