3 ms·

Would you consider i18n marketing? That's how I see this 100 version effort.

• philwelch 17y ago
  Internationalizing software is an engineering effort to fulfill a marketing objective: namely, extending placement into foreign countries. When you internationalize a film, there's a bit of "filmmaking" (in that you have to have voice actors dubbing the original film, or you have to have translators rewriting your dialogue) but unless Cameron's more multilingual than I thought, I rather doubt directing all those voice actors and supervising those subtitle writers was any artistic effort on his part. His input was a marketing input: I want my film dubbed and subbed into dozens of languages and shown on half a dozen different screen types. (Cameron's not the first director to film with multiple aspect ratios in mind, nor is he the first to make the artistic call of having different aspect ratios, but I'm sure it affected the filmmaking.) I didn't mean to take away from his studio's technical chops. Avatar's raised the bar for special effects, distribution, and pioneering new screen formats. But it's not a "labor of love", it's just well executed business.