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I was travelling in Eastern Europe with a friend last summer, and we noticed the phenomenon independently. We were searching for good espresso by looking for ca
by fnbr 10y ago
I was travelling in Eastern Europe with a friend last summer, and we noticed the phenomenon independently. We were searching for good espresso by looking for cafes that had the industrial aesthetic- bare wooden tables, vaguely scandinavian furniture, Edison bulbs. It worked without fail; every cafe we stopped in that subscribed to the aesthetic had great coffee.
I suspect the reason for this is that the aesthetic works as a costly signalling mechanism. If you're going to start a cafe with expensive coffee machines (a high end, commercial espresso machine will be ~$20 000, with a similar cost for a grinder), you're likely to also invest in design that's trendy.
The key will be seeing how the aesthetic evolves as style changes- when industrial chic is no longer fashionable, will AirBnBs still subscribe to it? I suspect not.
- k-mcgrady 10y ago> We were searching for good espresso by looking for cafes that had the industrial aesthetic- bare wooden tables, vaguely scandinavian furniture, Edison bulbs. It worked without fail; every cafe we stopped in that subscribed to the aesthetic had great coffee." Did you try any cafés that didn't share that aesthetic? It's quite possible that 'good coffee' in that region is the standard. Or that you simply got lucky when selecting.
- return0 10y ago> the reason for this is that the aesthetic works as a costly signalling mechanism. I suspect these materials are mass-produced and thus much cheaper than having a wholly authentic (but probably very expensive and risky) design.