Agreed, but this is also classic business strategy (think Sun Tzu's Art of War--Attack where your enemy is weak). Specifically, Google and Apple are competitor

Agreed, but this is also classic business strategy (think Sun Tzu's Art of War--Attack where your enemy is weak). Specifically, Google and Apple are competitors in the mobile space. Apple is creating a product differentiator by including strong privacy controls. Google as an advertising company risks its revenue base if it were to include string privacy controls. So, it's smart business by Apple to compete in an area where their competitor cannot. A good lesson for startups to reflect on.