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Yeah, I implemented a small feedback dialogue a few months back. About 79% where positive about the entire app, but they just never got around to purchasing any
by stephanduq 10y ago
Yeah, I implemented a small feedback dialogue a few months back. About 79% where positive about the entire app, but they just never got around to purchasing anything through the app, or did so through a browser. They would like to see some changes to the wardrobe section of the app.
The remaining 20% didn't like the slow speed the app used to operate on. And it felt that when they used their own clothes, instead of the stores, they never got results. Both of those issues have been fixed.
One of the bigger lessons I got, is that users used the app mostly for their own clothes, and not to shop. And it seems to be used much more as an inspirational source, instead of a shop. The problem is, that if the app would provide the same value as a social media influencer, I can't afford to scale it to a point where it could be profitable by working with brands. And I'm also unsure if the current metrics are scaleable, and if growth is actually a possibility at this point.
- smt88 10y agoSo you're saying that if you drove any sales, you lost the commission because the user switched out of your app and onto the desktop?
- stephanduq 10y agoYeah. Or they remember the outfit combinations when they are shopping, and look for something similar in the store. A rather large percentage of the users I have asked prefers to shop in the stores because they can feel the fabric and experience the fit. I think there are two very different users (thanks to the post above that I realised this): - The user has no clue, and wants to know what works well within his existing wardrobe. Not really interested in shopping. - Knows what he wants, likes the app for the inspiration it gives. But also likes the entire process of shopping.