As a consumer you sort of pay to get access to YouTube, Netflix etc. The money should flow from the carrier to the content providers, but they saw them initial

As a consumer you sort of pay to get access to YouTube, Netflix etc. The money should flow from the carrier to the content providers, but they saw them initially as a nuisance and later as leechers, despite that they are essentially the product that the carriers are selling and getting paid for in the first place, and they are getting it for free.