Making a bunch of guess about market size and revenue in five years is pretty much a waste of time. That doesn't mean that you don't need to plan. You want to h

Making a bunch of guess about market size and revenue in five years is pretty much a waste of time. That doesn't mean that you don't need to plan. You want to have everyone in agreement about a few key points: What product are we making? Who is paying for it, and how? What is our marketing plan? What is our budget and what are our costs? How long is our runway? What is our attitude towards future acquisition and investment? Writing these things down can be a worthwhile exercise. If nothing else, it will get the founders considering the issues.