5 ms·

This was not marketing, easy, or common - this was exceptional attention to detail and focus on getting the highest quality experience to the customer, which Ca

by dood 17y ago

This was not marketing, easy, or common - this was exceptional attention to detail and focus on getting the highest quality experience to the customer, which Cameron should certainly be recognized for (whether you liked the film or not).

philwelch 17y ago
It's hard work and it's innovative, but how is it not marketing?
- pchristensen 17y ago
  Marketing is making people aware of a product. Product development is making the best product possible. This was the latter.
  - philwelch 17y ago
    You're talking about promotion. Equating "marketing" with "promotion" is a common misconception. Promotion is part of marketing, but so are place, pricing, and (at least some aspect of)[2] product development. [1] When you're talking about adapting a film to different languages and different screen formats, you're talking about product and place. You're still talking about marketing. [1] http://en.wikipedia.org/wiki/Marketing_mix#Four_Ps http://en.wikipedia.org/wiki/Marketing_mix#Four_Ps [2] Obviously product development in most fields contains a lot of engineering, design, filmmaking, etc. It's pretty fuzzy, but the kind of stuff in this article--adapting to different screen sizes and languages--is definitely on the marketing side.
    - pchristensen 17y ago
      Would you consider i18n marketing? That's how I see this 100 version effort.
      - philwelch 17y ago
        Internationalizing software is an engineering effort to fulfill a marketing objective: namely, extending placement into foreign countries. When you internationalize a film, there's a bit of "filmmaking" (in that you have to have voice actors dubbing the original film, or you have to have translators rewriting your dialogue) but unless Cameron's more multilingual than I thought, I rather doubt directing all those voice actors and supervising those subtitle writers was any artistic effort on his part. His input was a marketing input: I want my film dubbed and subbed into dozens of languages and shown on half a dozen different screen types. (Cameron's not the first director to film with multiple aspect ratios in mind, nor is he the first to make the artistic call of having different aspect ratios, but I'm sure it affected the filmmaking.) I didn't mean to take away from his studio's technical chops. Avatar's raised the bar for special effects, distribution, and pioneering new screen formats. But it's not a "labor of love", it's just well executed business.

by dood 17y ago

philwelch 17y ago

It's hard work and it's innovative, but how is it not marketing?

pchristensen 17y ago
Marketing is making people aware of a product. Product development is making the best product possible. This was the latter.
- philwelch 17y ago
  You're talking about promotion. Equating "marketing" with "promotion" is a common misconception. Promotion is part of marketing, but so are place, pricing, and (at least some aspect of)[2] product development. [1] When you're talking about adapting a film to different languages and different screen formats, you're talking about product and place. You're still talking about marketing. [1] http://en.wikipedia.org/wiki/Marketing_mix#Four_Ps http://en.wikipedia.org/wiki/Marketing_mix#Four_Ps [2] Obviously product development in most fields contains a lot of engineering, design, filmmaking, etc. It's pretty fuzzy, but the kind of stuff in this article--adapting to different screen sizes and languages--is definitely on the marketing side.
  - pchristensen 17y ago
    Would you consider i18n marketing? That's how I see this 100 version effort.
    - philwelch 17y ago
      Internationalizing software is an engineering effort to fulfill a marketing objective: namely, extending placement into foreign countries. When you internationalize a film, there's a bit of "filmmaking" (in that you have to have voice actors dubbing the original film, or you have to have translators rewriting your dialogue) but unless Cameron's more multilingual than I thought, I rather doubt directing all those voice actors and supervising those subtitle writers was any artistic effort on his part. His input was a marketing input: I want my film dubbed and subbed into dozens of languages and shown on half a dozen different screen types. (Cameron's not the first director to film with multiple aspect ratios in mind, nor is he the first to make the artistic call of having different aspect ratios, but I'm sure it affected the filmmaking.) I didn't mean to take away from his studio's technical chops. Avatar's raised the bar for special effects, distribution, and pioneering new screen formats. But it's not a "labor of love", it's just well executed business.