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As a user who hasn't yet developed a lot of trust with most adtech companies in the mobile space today, I'm happy to see this. (By not yet developing trust, I
by erdevs 10y ago
As a user who hasn't yet developed a lot of trust with most adtech companies in the mobile space today, I'm happy to see this. (By not yet developing trust, I mean across several fronts: their security rigor, their concern for end user privacy, their business practices and ethics broadly, etc. Would be happy for companies in the space to prove themselves out on these fronts, but it hasn't happened broadly yet, imo.)
This will cause some hacks in the industry, though. We might see a resurgence of device fingerprinting within apps, and it might lead to an increase brand-like advertising vs pure performance marketing. Also, users that have ad tracking enabled might be considered more valuable and unless the practice is banned by AAPL (or maybe it already is), I could see apps that rely on ad revenue to a large degree incentivizing users to enable ad tracking.
I wonder if the default setting will be to limit ad tracking or not. I assume not, but this could have a really large impact if it's on by default.
- allendoerfer 10y ago>As a user who hasn't yet developed a lot of trust with most adtech companies in the mobile space today, I'm happy to see this. This may sound tinfoily, but we really should not trust anyone. Maybe some banks in some countries handle security reasonably, I think all the rest has just out of pure luck not been hacked yet.
- kiallmacinnes 10y ago> I could see apps that rely on ad revenue to a large degree incentivizing users to enable ad tracking. This is exactly what I thought of when I saw the all zeros ID. Make it random per device app install, and apps can't say "Want to see this awesome cat video? Enable ad tracking first".
- BillinghamJ 10y agoApps can't say that. Doing so would get them kicked off the developer program - quite possibly permanently.
- tehwebguy 10y agoThis sounds like the perfect honeypot for cleaning up the app store.
- e1ven 10y agoIf I recall correctly, Snapchat refuses to run unless you give it Camera permissions, even if you just want to view other's snaps.
- LeoNatan25 10y agoIf you believe the app is misbehaving, make a complaint with Apple. Enough complaints will trigger an investigation. It wouldn't be the first time a big player is slapped with a request to fix their app.
- endymi0n 10y agoThey need the camera (roll) "read" permissions for their screenshot protection.
- leonatan 10y agoCamera and photos access are two different permissions.
- BillinghamJ 10y agoNot correct. iOS throws out an NSNotificationCenter call whenever a screenshot is taken. No need for photos permission - only camera
- blahi 10y agoExcept that there needs to be a tradeoff between privacy and tracking. This sounds to be a pretty reasonable solution.