3 ms·

Categorizing Posts on Tumblr

43 points by samber 10y ago

j_s 10y ago
Did they ignore NSFW categories?
- throwanem 10y ago
  That, or fold them into stuff like "photography", "art", maybe "writing" for whatever fanfic stuff goes on.
- NotQuantum 10y ago
  They have to, they're still trying to nail down advertising customers. Nobody wants to advertise on an adult platform
type0 10y ago
So from the charts I see that tumblr is best used for gifs and astrology, maybe even gifs about astrology. This should be followed by hipster fashion and gossips. Social media at its best.
derefr 10y ago
What exactly is that "gif art" category? Do they mean... • actual art in the medium of gif, like this? http://hexeosis.com/gif01/ http://hexeosis.com/gif01/ • really just short videos with sound, i.e. "people sharing Vines on Tumblr"? • subtitled clips from TV shows? Those would all suggest very different business strategies Tumblr could pursue. • The first means Tumblr's userbase is really just trying to use it "as if it were" Pinterest (i.e. "aesthetic blogging.") Tumblr could embrace and monetize that, but it would require a pivot that would probably remove (what many would see as) vital features from the site. • The second means Tumblr's content spread is really just a reflection of the relative popularity of video-sharing services like Vine and Snapchat and Instagram among Tumblr's age-bracket[1]. Hard to monetize; it basically means Tumblr is just used for sharing things created elsewhere. • The third means a set of Tumblr subscriptions essentially satisfies the same need that watching Entertainment Tonight does: seeing little highlights of everything that's come out recently, maybe with responses. Tumblr—or really, Yahoo—could certainly monetize the heck out of that, but they'd have to have some humility to do it: Tumblr, in this use, isn't an audience to advertise to, but rather a huge set of content creators you can advertise and cross-promote. [1] http://www.statista.com/statistics/199242/social-media-and-networking-sites-used-by-us-teenagers/ http://www.statista.com/statistics/199242/social-media-and-n...

43 points by samber 10y ago

j_s 10y ago

Did they ignore NSFW categories?

throwanem 10y ago
That, or fold them into stuff like "photography", "art", maybe "writing" for whatever fanfic stuff goes on.
NotQuantum 10y ago
They have to, they're still trying to nail down advertising customers. Nobody wants to advertise on an adult platform

type0 10y ago

So from the charts I see that tumblr is best used for gifs and astrology, maybe even gifs about astrology. This should be followed by hipster fashion and gossips. Social media at its best.

derefr 10y ago

What exactly is that "gif art" category? Do they mean... • actual art in the medium of gif, like this? http://hexeosis.com/gif01/ http://hexeosis.com/gif01/ • really just short videos with sound, i.e. "people sharing Vines on Tumblr"? • subtitled clips from TV shows? Those would all suggest very different business strategies Tumblr could pursue. • The first means Tumblr's userbase is really just trying to use it "as if it were" Pinterest (i.e. "aesthetic blogging.") Tumblr could embrace and monetize that, but it would require a pivot that would probably remove (what many would see as) vital features from the site. • The second means Tumblr's content spread is really just a reflection of the relative popularity of video-sharing services like Vine and Snapchat and Instagram among Tumblr's age-bracket[1]. Hard to monetize; it basically means Tumblr is just used for sharing things created elsewhere. • The third means a set of Tumblr subscriptions essentially satisfies the same need that watching Entertainment Tonight does: seeing little highlights of everything that's come out recently, maybe with responses. Tumblr—or really, Yahoo—could certainly monetize the heck out of that, but they'd have to have some humility to do it: Tumblr, in this use, isn't an audience to advertise to, but rather a huge set of content creators you can advertise and cross-promote. [1] http://www.statista.com/statistics/199242/social-media-and-networking-sites-used-by-us-teenagers/ http://www.statista.com/statistics/199242/social-media-and-n...