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This is cynical, and arguably (probably) a net negative, but in nearly all cases, intrusive stuff like lightboxes, modals, and exit intent stuff works. It incre
by the_watcher 10y ago
This is cynical, and arguably (probably) a net negative, but in nearly all cases, intrusive stuff like lightboxes, modals, and exit intent stuff works. It increases time on site, conversions, whatever metric you want to measure.
- losteric 10y agoThis is the part I don't understand > It increases time on site, My interpretation is that they increases time-on-site by pushing away people that aren't committed enough to wade through bloatware... and I don't understand how that works in the long-run. Is it more profitable to push away customers so you get high-quality data on the core customers, and increasingly targeted advertising? How does that work out in the long-run when you need to replace lost customers?