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I don't think there is much overlap between Snapchat and IG user bases, so I think this is more about adding well-received features as opposed to directly compe
by typetypetype 10y ago
I don't think there is much overlap between Snapchat and IG user bases, so I think this is more about adding well-received features as opposed to directly competing. In other words, they are leveraging all the time and effort that Snapchat put into developing a mature feature.
- jrowley 10y agoJust an anecdote, but the majority of people I follow on snapchat have an instagram.
- niftich 10y agoNot too long ago, I observed [1] that: "It seems every single social network is trending towards feature parity with each other (...) Some (important) differences remain, but from an observer time-travelling forward from 2012, the social networks of today would appear nearly interchangeable." And [2]: "I can't help but feel that value is paradoxically lost (for the user) once everyone iterates themselves into equivalence. Network effect advantages become almost irrelevant when everyone maintains an equally split presence. And if value is lost for the user, their platform loyalty will plummet. Facebook and Snapchat will begin to be perceived as a 'utility' (something that has already happened to Twitter), meaning, we as a society all expect these functions of social networking and messaging to be fulfilled by a provider, but the exact provider is no longer relevant. Pressures to maintain a positive balance sheet will lead to a proliferation of ads." [1] https://news.ycombinator.com/item?id=12083820 https://news.ycombinator.com/item?id=12083820 [2] https://news.ycombinator.com/item?id=12083903 https://news.ycombinator.com/item?id=12083903
- the_watcher 10y ago> I don't think there is much overlap between Snapchat and IG user bases Huh? The overlap is probably one of the largest of any social networks. Simply take a look at the sheer volume of Instagram's that are obviously touched up Snaps.